Simply site studio
Branding • Website Design • Social Media Design • UI/UX
Background
Simply Site Studio was founded in partnership with Zoe Vallejo with one clear intention: to better connect local businesses and the communities they serve across Philadelphia. We saw how many small business owners — especially everyday working-class entrepreneurs — were underserved in the digital space, and we wanted to bridge that gap.
Our mission is to simplify the online process for both business owners and their customers by creating clean, strategic, and user-friendly websites that drive traffic and real engagement. From concept to launch, we remove the overwhelm and build digital platforms that help local businesses grow while strengthening community connection.
Brand
We intentionally developed a clean, trustworthy identity that feels friendly rather than intimidating. The color palette leans into a modern look and welcoming, reinforcing accessibility, while the name and logo stem from a clever but simple idea — making the brand easy to remember, easy to trust, and aligned with our goal of simplifying the online experience from start to finish.
The logo was designed with intention and subtlety. At its core, the mark features an abstract shape; formed through a triple stack of the letter “S”. The structure of the icon — representing Simply, Site and Studio in a way that feels clever without being complex.
This hidden element reinforces our belief that good design doesn’t need to shout. It reflects the brand’s foundation: thoughtful, simple, and built with purpose — where even the smallest details contribute to clarity and trust.
UNDER construction
The project is going through minor adjustments!
- Raph
